Generally speaking, if you perform a concert for the largest TV audience of the entire year, you're going to see an increase in album sales. So after Super Bowl 50 -- which attracted 111.9 million viewers on Sunday, Feb. 7 -- halftime performers Coldplay, Beyonce and Bruno Mars were bound to see some serious sales gains.
Bruno Mars -- who performed the No. 1 smash "Uptown Funk!" with Mark Ronson and had a dance-off with Beyonce that set Twitter aflame -- saw the biggest sales percentage increase. In the week prior to the Super Bowl (sales period ending Feb. 4, 2016), his two-album catalog moved a combined total of approximately 2,000 copies. That combined total spiked to 10,000 copies for the week of the Super Bowl (period ending Feb. 11). With a 400 percent sales increase, there is the most new life on Mars' catalog after Super Bowl 50.