The song brings great energy to the Audi spot, too, which tells the story of a retired astronaut who rediscovers his passion for life -- and powerful machines -- when his son lets him drive the 2017 Audi R8 V10 Plus.
Venables Bell & Partners created the ad, directed by MJZ's Craig Gillespie. It will run in the first quarter of Sunday's game. Audi released a :60 as well as an extended :90 (above) online Wednesday morning.
The 2017 R8 is the fastest and most powerful Audi ever made, the brand says, with a top speed of 205 mph and a zero-to-60 acceleration of 3.2 seconds. That's not quite rocket speed, but it gives the spot its aspirational hook, expressed as a space theme.
This is Audi's eighth Super Bowl ad, and the second to feature the R8.
This article originally appeared on Adweek.
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