Taylor Swift, The Weeknd, One Direction & Justin Bieber: Real-Time Rewind for Oct. 30

Welcome back to Billboard's weekly video show "Real-Time Rewind," which recaps the past week's hottest action on the Billboard Real-Time Twitter Charts -- Trending 140 and Emerging Artists -- and the news that's driving the action. Shira Karsen is back for a special Halloween edition for episode 73, which recaps the huge years of Taylor Swift and The Weeknd, plus an upcoming showdown between One Direction and Justin Bieber!


So what happened on the Real-Time Charts this week?

Taylor Takeover: 2015 was the year of 1989, as Taylor Swift’s album sent hit after hit racing up the Trending 140. Fourth single “Bad Blood” spent more days at No. 1 than any track this year, thanks in large part to its star-studded music video, which Swift premiered at the Billboard Music Awards in May. All in all, each of 1989’s five singles to date has locked up multiple hours leading the list.

The album still shows little signs of slowing down: This week, 1989 became one of only five albums to spend its entire first year in the top 10 of the Billboard 200.

WATCH PREVIOUS EPISODES: Oct: 30: Drake, Kanye West & One DirectionOct. 16: Shawn Mendes, Demi Lovato & Selena Gomez | Oct. 9: The Vamps, Nick Carter & Miley Cyrus | Oct. 2: Little Mix, Lorde, Ellie Goulding & Sia | Sept 25: One Direction, Lady Gaga, Drake, Future & Troye Sivan

Long-Lasting Weeknd: Meanwhile, The Weeknd had a breakout year that send him spinning to the top of the charts. With his sophomore album, Beauty Behind The Madness, the Canadian singer scored monster hits with “Can’t Feel My Face” and “The Hills.” The latter actually supplanted the former at No. 1 on the Billboard Hot 100, making the alt-R&B star only the 11th act in Hot 100 history to replace himself atop the chart.

The Weeknd doled out even more hits on the Trending 140. The Kanye West-produced “Tell Your Friends,” whose video includes a gruesome murder and burial, rose to No. 1. In addition, two high-profile duets on Madness, “Dark Times” (with Ed Sheeran) and “Prisoner” (with Lana Del Rey) energized those artists’ fanbases, adding two more No. 1s to The Weeknd’s already impressive tally.

Friday, the 13th: Perhaps it’s fitting that Nov. 13 is a Friday, as both One Direction and Justin Bieber prepare for a titanic album release show down. The U.K. lads are preparing their Made in the A.M. set, notably their first full length since member Zayn Malik departed the band earlier this year and the last record from the group before they enjoy a hiatus next year. We’ve already heard four songs from A.M., “Drag Me Down,” “Infinity,” “Perfect” and “Home” – all of which have traded time at No. 1 on the Trending 140.

On the other side of the ring, Justin Bieber’s comeback effort, Purpose, also seems primed for a big run. The Canadian superstar has ramped up his social activity in the months leading to the album release, helping both of his new cuts, “What Do You Mean?” and “Sorry” climb to No. 1 on the Trending 140. Bieber unveiled the Purpose track list this week, which will feature appearances from Big Sean, Nas and Halsey, among others.


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