Vellturo, 33, serves as “the go-between for all of our different services” at the Sony-owned distributor — the kind of work, she says, that puts her “at the forefront of any and all changes in music, social media and technology.” Vellturo, who also runs her own label, appreciates that there’s no one right way to do business at The Orchard: “It’s scary and risky, but being able to watch everyone adjust and grow from it has been really exciting.”
My Side Hustle: “I’m also known as the artist PRONOUN — I fully write, record and produce all my own music.”
Agent, music, UTA
“Live performance is a huge piece of every musician’s career,” says the 26-year-old, whose roster includes acclaimed LGBTQ+ artists like St. Vincent, Arlo Parks, Big Freedia and Pom Pom Squad. But Williamson — who co-founded La Femme Majeure, a UTA event series spotlighting women in the industry — likes to think beyond tours, too: “[Helping] clients recognize a variety of brilliant personal and unique creative aspirations is the part of my job I love the most.”
My Favorite Gay Bar: “Cubbyhole! There are way too few lesbian bars left in NYC.”
Contributors: Katie Bain, Alexei Barrionuevo, Dave Brooks, Leila Cobo, Stephen Daw, Nolan Feeney, Griselda Flores, Josh Glicksman, Lyndsey Havens, Alim Kheraj, Carl Lamarre, Cydney Lee, Joe Levy, Joe Lynch, Heran Mamo, Taylor Mims, Gail Mitchell, Mia Nazareno, Melinda Newman, Jessica Roiz, Claudia Rosenbaum, Dan Rys, Micah Singleton, Avery Stone, Andrew Unterberger, Nick Williams
Methodology: Billboard’s Pride List was chosen by editors based on factors including but not limited to nominations by peers and colleagues; timely career accomplishments; and overall impact on the music industry. Nominations for each Billboard power list open not less than 120 days in advance of publication. (For our editorial calendar, please email firstname.lastname@example.org.) The nomination link is sent to press representatives and/or honorees of companies previously featured on any Billboard list, as well as those who send a request to email@example.com. Nominations close and lists are locked not less than 90 days before publication. Unless otherwise noted, MRC Data is the source for tour grosses and sales/streaming data.
This story originally appeared in Billboard’s 2021 Pride Issue, dated June 5, 2021.