Cyndi Lauper Launches Online Campaign for National Coming Out Day With New 'Time After Time' Video

Cyndi Lauper
Emma McIntyre/Getty Images for Billboard

Cyndi Lauper attends Billboard Women In Music 2019, presented by YouTube Music, on Dec. 12, 2019 in Los Angeles.

Throughout her storied career, pop icon Cyndi Lauper has always showed up for the LGBTQ community. Now, the superstar is ready to offer her help again through a brand-new initiative.

On Friday (Oct. 9), Lauper and her nonprofit organization True Colors United launched their #ShowYourTrueColors campaign. Collaborating with social media app TikTok, the new campaign encourages young people to share their stories, coming out or otherwise, to help raise awareness for LGBTQ issues.

To celebrate the new project, Lauper also unveiled a new lyric video for her 1983 hit single "Time After Time." Created by artist Malikah Holder, the new clip features plenty of queer imagery to accompany Lauper's classic single, while also serving as a digital fundraiser for True Colors United.

“There is so much going on right now -- from the coronavirus, to the perpetual mistreatment of our Black and Brown brothers and sisters, to the abhorrent targeting of our LGBTQ community, to the divisiveness that’s happening in this country," Lauper said in a statement alongside the announcement. "No matter what side of the aisle you’re on -- in the U.S. or around the globe -- we're all human beings and I believe we all want the same things -- unity and peace. We have to remain hopeful that things will get better. That’s why we march, we speak out, we fight for each other’s rights, and it’s why we vote.”

Check out Cyndi Lauper's new "Time After Time" lyric video below, and learn more about the #ShowYourTrueColors campaign here.