For Nomi Ruiz, making music that speaks to her experience is her first, second and third consideration when making a song. If her music isn't authentic to who she is, then why even make it in the first place? And that authenticity comes in the form of hip-hop and soul.
That fact is present on the singer's latest single "Cocaino" (premiering below), the first from her long-awaited album Jet Black, due out next year. A smooth, scintillating jam, the song features classic sounds from hip-hop, R&B and soul, as the singer smoothly croons about wanting her lover like they're a drug: she's hooked and can't get enough.
In an interview with Billboard ahead of the song's release, Ruiz said that she wanted to capture the sound of "early '90s hip-hop" because that's the music that informed her artistry as she grew up. "My mom would play oldies at home all the time. Hip-hop sampled those tracks so there was something nostalgic yet emotional to hip hop at that time that helped me express myself," she says. "It wasn't all about money, it was about emotion and rebellion and escapism."