Four years ago, Katie Gavin, Naomi McPherson and Josette Maskin were college seniors at the University of Southern California, plotting their post-graduation moves. One priority: Make MUNA, the band they started in 2013, last. “We knew we needed to find a way to make money from music if we wanted to continue living in Los Angeles and not have to go home and live with our parents,” says Gavin.
After posting its debut EP, More Perfect, on SoundCloud, the group was soon fielding offers from several labels. But it was RCA Records vp A&R Dan Chertoff who ultimately won the members over -- they signed within a month. He had discovered MUNA’s “Loudspeaker” on SoundCloud and in September 2015 called the band to make a deal. He offered resources rather than advice on an artistic direction, which was a selling point for MUNA considering the trio’s DIY approach to songwriting, recording and even merchandise, which McPherson designs. “We have a lot of ownership,” says Gavin.