Drag queens are practically synonymous with confidence, and on past musical releases, Shea Couleé flaunted fierceness, particularly on empowerment odes like "Cocky." But beyond the makeup and the stage persona, there's a real person who creates every drag alter ego, and on their latest musical offering, "Rewind," Shea Couleé is getting more vulnerable than ever before.
Working with songwriter-producer GESS to create a mesmerizing mix of atmospheric R&B for the song, Couleé teamed with director Sam Bailey (co-creator of Brown Girls) and executive producer Vincent Martell (of Chicago production house VAM STUDIO) to create a music video for "Rewind." Opting for a sparse apartment setting, sumptuous black and white cinematography and some heartfelt choreography that allows conflict to play out as dance, the "Rewind" video shows Shea -- in and out of drag -- reliving a fraught relationship.
"It has a very cinematic quality to match the cinematic quality of the song," Couleé says. "And it's kind of a glimpse into my life and my past." The song speaks to "the concept of rewinding, as if our lives were films that we have the ability to go back and re-do." And the inspiration behind it is extremely personal.