2019 American Music Awards

Danny Blu Invites You Into His Dark, Gothic 'Bubble': Watch

Sequoia Emmanuelle
Danny Blu

Danny Blu doesn’t want anything to be misconstrued -- he is a queer man making intensely dark pop-rock music, and he won’t tone anything down for the sake of anyone’s sensitivities. “It is 2019,” the singer tells Billboard. “If this is an issue for you, educate yourself and get the fuck over it.” 

That might as well be the tagline for Blu’s new music video “Bubble” (premiering below), a twisted, occasionally satanic video where the singer gleefully walks us through sex, sacrifice, murder and even what appears to be a ressurection. “Good boys don’t go to heaven,” he chants over the songs thrumming chorus. 

Blu is entirely aware that his new video is jarring and bizarre. But if it wasn’t, it wouldn’t be authentic to him. “I have always been drawn towards the dark side of beauty,” he says. “‘Grotesque’ can start a conversation far faster, and more thoughtfully, than ‘beautiful’ can. ‘Look dead, feel alive’ is a perspective that speaks to me.”

Critics and fans have often compared Blu to goth icon Marilyn Manson, which the singer takes as a compliment, even if he doesn’t necessarily agree. “It always makes me proud to be compared to someone who literally changed pop culture with his art and lifestyle,” he says. “That said, goth has been around long before Manson, and it’ll be around long after he’s gone. I love Manson, but what we do is very different.”

“Bubble” is Blu’s first solo project since 2014; in the years since, the singer has been rocking out as the frontman for pop-rock band Echo Black (which he says is “still active” despite his new music). With a refreshed point of view and something to say, the singer says he’s ready to reintroduce himself to the world. “With (Echo Black), every time I open my mouth, I am ideally representing 4 peoples’ points of view,” he says. “With this new music, I’m only responsible for saying what I want to say, and how I want to say it.”

Check out Danny Blu’s new video for “Bubble” below:

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