Will Schwartz is fully aware that the title of his band Imperial Teen's new album Now We Are Timeless is inherently absurd. "The idea that now, at this point, we are timeless is a little ridiculous," he says, with a chuckle. "It seemed like something serious that was also a joke... it's just a juxtaposition of the sense of the ridiculous, and also an earnestness."
Perhaps that description best fits the band's credo -- since 1996's Seasick, Imperial Teen have made a name out of using tongue-in-cheek humor and extremely catchy melodies to sing about authenticity and truth. Now, with their new album, they are continuing that trend while imbuing it with a smoother, more produced sound.
Even the album's art speaks to the group's collective sense of irony -- the words Now We Are Timeless are simply placed over a photograph of a melting icecap, driving home the idea that "timelessness" is nothing but a fixture in our collective imagination. "It's cool that that line just started as a small kernel of thought, and went on to encapsulate the whole record," says frontman Roddy Bottum.