For the last decade of Pride celebrations, LGBTQ activists and attendees have grappled with the morality of corporate brands creating Pride month campaigns catering to the LGBTQ community. Some argue that the interest of corporations in queer customers marks an important shift in representation for the community, while many others say that brands are marketing to queer people purely for profit margins, rather than taking a progressive stance.
Years & Years frontman Olly Alexander made his position on the matter clear over the weekend, as he posted a screenshot to his Instagram of an email from an unnamed corporate representative reaching out for promotion from the singer. “I was hoping that Olly Alexander might be able to do a post for us?” part of the message reads.
Alexander commented on the fact that this exact email was likely sent to multiple artists, with little to no information about the product included. “My manager has been getting requests like this every day,” he wrote. “I’m guessing it was emailed out to a bunch of people, no details on what this amazing pride collection is or what this big famous brand with lots of money plan to do with any ‘proceeds.’”