Sometimes, it can be painful to put on a smile when you’re having a hard day. But for pop-rap artist Brooke Candy, it looks to be an entirely different kind of pain.
Candy released her new video for “Happy,” a hard-hitting, genre-bending banger about struggling through a smile, on Friday (March 29). Throughout the video, Candy is seen attempting to take the slings and arrows of life, all while pretending that she’s doing just fine. “Smile so white that my eyes roll back/ My heart bleeds out and my bones all crack,” she wails.
The video, directed by British photographer Rankin, plays heavily with the ideas of enduring pain as pleasure. Throughout multiple scenes in the video, Candy is seen participating in shibari bondage, an aesthetically appealing form of BDSM that sees the star being tied up, whipped and climbing ropes.