The video quickly found a massive audience: Over the course of three days, the clip earned more than 600,000 views on Twitter, with major names like Gus Kenworthy and Audra McDonald retweeting the video to their fans.
In an interview with NBC News, Cummings said she was ecstatic that she got to be a part of something good spreading throughout the Internet. “So many people have responded to the video with so much love,” she said. “The internet can be such a toilet for negative, toxic behavior and misinformation, so it feels incredible to be part of this one moment that is using the internet to spread so much love and joy.”
Cummings also took the opportunity to disagree with some critics saying it was “inappropriate” to bring a toddler to a drag show. “Anyone who thinks drag isn’t for children is wrong,” she said. “Drag is expression, and children are such judgment-free beings; they don’t really care what you’re wearing, just what you’re performing. … It would be nice if us adults could let the child inside of us out for a little bit, so maybe we could all be a little more accepting of others ourselves.”
About a week and a half after the queen's viral video was released, Cummings released an official video of the track, featuring fellow New York drag performers Desmond Is Amazing, Rosé, Kiki Ball-Change, Jan Sport, Lagoona Bloo and more. Filmed at the Seaglass Carousel in Manhattan's Battery Park, the video also features a number of children and their guardians dancing along to the song.
In an interview with NewNowNext, Cummings revealed that the video was designed not only to entertain kids, but to help adults find causes supporting LGBTQ youth, which is why she included links to the Ali Forney Center and the Hetrick Martin Institute in the video's description and endcard. "I hope people love the video and take the time to share joy and love and help out these two incredible organizations fighting for our young people," she said.
Check out Marti Gould Cummings’ performance of “Baby Shark” and her official video for the song below: