Halsey, Awkwafina & More Star in New ModCloth Campaign For International Women's Day
In honor of International Women’s Day (Friday, March 8), pop singer Halsey and actresses Awkwafina, Dascha Polanco and Hari Nef are starring in a brand new female-centric campaign for online clothing retailer ModCloth.
The campaign, titled “Against the Current,” features each of the four women “battling” the four different elements and talking about their own personal battles in their respective industries. Halsey, for example, is featured contending against water in the new campaign, as she searches for shelter in a rainstorm and swims in a deep pool, all while wearing signature styles from ModCloth.
Each of the other actresses face their own challenges: Awkwafina finds herself caught in a windstorm, battling the air; Polanco comes face to face with objects going up in flames; and Nef continues to dig into the earth before ultimately realizing she won’t find what she’s looking for.
Along with individual photos and videos, the campaign also features short online profiles of each of the stars featured. In her interview, Halsey spoke about the unrealistic expectations she faces everyday as a woman. “I think being a woman in this world, you can often feel like it’s demanded of you to give and demanded of you to give with poise under pressure even when you feel like you can’t,” she said. “One of the things I’ve learned is to not entertain relationships or scenarios that come with an inequality, that come with a lack of balance and power.”
Check out the new trailer for ModCloth’s “Against the Current” campaign below: