JHart Bares His Heart for Tearful 'Why Does It Hurt' Video: Watch

Chuck David Willis
J Hart

JHart, the solo performing name of songwriter-to-the-stars James Abrahart, discovered his breakout moment as a solo artist after digging deep into his fears in a series of therapy sessions.

The Atlanta-raised, U.K.-born multi-talent has a diverse catalog of production and songwriting credits from across the radio dial -- touring with Kygo and sharing studio time with Usher, Camila Cabello, Kelsea Ballerini, Kevin Gates and Justin Bieber -- the latter collaboration nabbing him a Grammy nod. But for his latest single, “Why Does It Hurt,” he’s looking deeper into himself.

The emotionally resonant, mostly black-and-white video, directed by Chuck David Willis, finds JHart tearfully reminiscing about a lover who has all-but-vanished, left only with memories from a red-hued nightclub to fuel his sadness.

It’s an up-close and deeply powerful visual of a man grieving the end of a relationship, but having to handle the even more complicated matter of separating yourself from a partner who has closed themselves off fully.

He sums it up concisely over a hazy, pop-trap beat: “Baby, tonight, you lost what you don’t deserve/ So somebody tell me why does it hurt?”

JHart admits that the video was difficult to film (and “harder to watch,” he tells Billboard), but that the clarity of the video further drives the song’s vulnerability and melancholy home.

“The ‘Why Does It Hurt’ video was a hard video for me to film, and maybe harder to watch, but I rediscovered what I felt writing it and tried to convey it as best I could. I asked the director, Chuck, to leave me alone with the camera and we filmed the black and white footage in two takes,” JHart tells Billboard. “[It] was gratifying to switch things up and do something simple this time around, that I think truly represents the emotion of the song.”

Watch the intimate video for “Why Does It Hurt” below:

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