Ahead of the August release of his second studio album Bloom, Troye Sivan sat down with Billboard to explain how the lead single “My My My” was written as part of the “How It Went Down” video series.
Sivan wrote the song while he was in Stockholm, Sweden for a writing trip to work with Wolf Cousins, Max Martin’s production company. “It actually started in a sandwich shop earlier that day,” the 23-year-old says of the song’s initial inspiration.
Ahead of his studio session, the singer heard a muffled, quiet song over the speaker in the restaurant. “I just felt this tempo and I felt the kickdrum and I heard this weird vocal pad thing,” he explains, adding that he immediately Shazammed the song and brought it to the studio wanting to try something at that song’s tempo.