Troye Sivan Says Inspiration For 'My My My!' Struck in a Sandwich Shop: Watch

Ahead of the August release of his second studio album Bloom, Troye Sivan sat down with Billboard to explain how the lead single “My My My” was written as part of the “How It Went Down” video series.

Sivan wrote the song while he was in Stockholm, Sweden for a writing trip to work with Wolf Cousins, Max Martin’s production company. “It actually started in a sandwich shop earlier that day,” the 23-year-old says of the song’s initial inspiration.

Ahead of his studio session, the singer heard a muffled, quiet song over the speaker in the restaurant. “I just felt this tempo and I felt the kickdrum and I heard this weird vocal pad thing,” he explains, adding that he immediately Shazammed the song and brought it to the studio wanting to try something at that song’s tempo.

“I was writing it with my best friend, Leland, and we were going back and forth,” Sivan says. The pair tried using the words “oh, my” and “oh, my my” before deciding upon “my my my.”

“I just loved it,” shares Sivan. “I didn't know what it meant at the time but I knew that it made me feel really good…to me, that's like what you say when you don't know what else to say, and so it just felt like this big release and it sort of ended up informing where the song went.”

He adds that he and Leland were writing the song so quickly and were having such a good time in the studio that they saved tracking the vocals until the very end of the process.

“We have this, what I thought, was a great song at the end of the day and no vocals on there and I was just like, ‘I cannot mess this up. I really, really don't wanna mess this up,’” he says. “And so thankfully it just all fell into place.”

You can watch the video above to hear the full story of how Troye Sivan’s “My My My!” went down, and listen to the song below.