Troye Sivan Blossoms in Immaculate 'Bloom' Video: Watch

only reuse if MV is embedded
Courtesy Photo
Troye Sivan, "Bloom"

Troye Sivan has unveiled the visual for his upcoming album’s title track “Bloom.” Donning red lips, feathered headpieces, and a floor-length floral dress, the clip marries a collection of the pop singer’s most androgynous looks as he spins and struts to the song’s catchy chorus.

“Bloom” follows “My My My!” and “The Good Side” as the third release from the forthcoming album, due August 31. “My My My!” topped Billboard's Dance Club Songs and peaked at No. 80 on the Billboard Hot 100, and was recently named one of the ten best songs of the year so far by Billboard's staff. 

Sivan’s upcoming album release follows Blue Neighbourhood, which peaked at No. 7 on the Billboard 200 albums chart in 2015. Sivan’s debut launched the Hot 100 top 40-charting hit “Youth,” which reached No. 23. Blue Neighbourhood was preceded by a pair of EPs, TRXYE and Wild, both of which hit No. 5 on the Billboard 200.

North American pre-sale tickets for the Bloom tour are now available for purchase through the Troye Sivan app, while general tickets will go on sale on Friday (June 8).