So Drove, CupcakKe, Kreayshawn & TT The Artist Serve Looks In 'Get Ya Shine On' Video: Premiere
At the end of June, LA-based songwriter/producer So Drove (née Adam Schwarz) dropped “Get Ya Shine On,” a collaboration with an exceptional trifecta of talent: CupcakKe, Kreayshawn and TT The Artist all take turns spitting verses on the empowering track. Now, Billboard can exclusively premiere the song’s hotly-anticipated music video, directed by James Thomas Marsh.
“I am such a huge fan of CupcakKe, I had to do a track with her,” said Schwarz. “I love artists that push boundaries and make people uncomfortable and defy expectations. I love how versatile she is and doesn't as easily fit a narrative as people would like.”
He also praised Kreayshawn and TT The Artist: “I've known TT for a long time through the underground music scene in Baltimore, and she's one of my favorite people to work with. She's has an incredible energy and grind, and amazing songwriter. I met Kreayshawn around when I first moved to LA and we've become friends and have worked on some tracks.”
The music video features the ladies (and So Drove -- peep him on guitar at the 3:21 mark) flaunting their signature fashions, surrounded by a posse of drag queens.