Women in Music 2018

Barack Obama Urges Young People to Vote, Says 'More People Go to Coachella' Than Decided Presidential Election

Angelo Merendino/Getty Images
Barack Obama speaks during a campaign rally for Ohio Gubernatorial candidate Richard Cordray at CMSD East Professional Center Gymnasium on Sept. 13, 2018 in Cleveland.

You might be familiar with Coachella, the massive yearly California music festival that has featured a hearty mix of pop, rock and R&B acts from Beyoncé to Radiohead. Former president Barack Obama is familiar with it too -- and in a new video published by ATTN:, he informs the public that the number of votes that handed Donald Trump the presidency is less than the number of people who regularly attend Coachella.

“The last presidential election turned on fewer than 100,000 votes in three states,” Obama wrote in a quote-tweet linking to the video. “More people go to Coachella. There’s no good excuse not to vote. Head over to Vote.org to check your registration, get your absentee ballot, and find out where to vote on November 6.”

Obama responded to a total of seven excuses young voters might have in the ATTN: video including, “I don’t care about politics,” “I don’t know where I’m supposed to vote” and “I don’t have time to vote.” He mentioned the Coachella numbers during his response to the “My vote doesn't matter” argument.

This isn’t the first time the president has made reference to the major music fest when trying to encourage people to cast their ballots. In a speech at the University of Illinois on Sept. 7, he explained that voters shouldn’t skip the polls even if they aren't passionate about any of their voting options.

“You can’t opt out because you don’t feel sufficiently inspired by this or that particular candidate,” he said during his presentation. “This is not a rock concert. This is not Coachella.”

Read Obama’s tweet and watch the video below.