During the past few years, BASE Hologram has brought shimmering reconstructions of Roy Orbison and Maria Callas to stages around the world, but the company’s next tour might be its most anticipated yet: a world jaunt for holo-Amy Winehouse, set to debut before the end of 2019. “We are presenting her in terms of the stage presence and the passion that she brought to her music,” says BASE Entertainment CEO Brian Becker. But creating a believable onstage image is just one part of a complicated process.
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Before any creative decisions could be made, BASE needed to secure the licensing rights to Winehouse’s likeness and image -- controlled by her estate through her father, Mitch -- and her master recordings, owned by Universal Music Group. In this case, BASE worked with both UMG and the estate from an early stage. (The latter will donate all proceeds to the Amy Winehouse Foundation, fostering drug and alcohol abuse awareness among young people.) “It’s really a collaborative vision,” says Becker.