Chartbreaker: Don't Sleep on Jacquees' Rising R&B Hit 'B.E.D.'

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Raymond McCrea Jones
Jacquees photographed on Sept. 21, 2017 at BeetleCat in Atlanta.

Chartbreaker is Billboard's monthly series spotlighting an artist making their introduction to the charts.

Cash Money’s smooth crooner gets nasty on his breakout hit, “B.E.D.”

Rich Homie Quan’s father helped him get his deal with Cash Money

Jacquees -- pronounced “jah-kwees” -- has been recording music since he was a teen in Atlanta, but it was Corey Lamar, father and manager of rapper Rich Homie Quan, who gave him his first major look. Jacquees reached out to Lamar around the time Quan released a mixtape with Young Thug and Cash Money CEO Bryan “Birdman” Williams in 2014, and, as fate would have it, the latter was within earshot when he called. “Three weeks later, I was signed to Cash Money,” says Jacquees.

He mined the past to give his R-rated hit a boost

When longtime producer Nash B sent the instrumental for what would become the explicit R&B anthem “B.E.D.,” Jacquees found immediate inspiration. “I instantly thought of [Avant’s] ‘Read Your Mind’ and started singing that over the beat,” recalls the 23-year-old, who interpolated the 2003 single with “B.E.D.” “We knew it was going to be a hit the moment we heard it.”

The color orange has special meaning to him

The cover of Jacquees’ Mood, his acclaimed mixtape that arrived in January 2016, shows a spectrum of orange hues -- a color that follows him everywhere. Both his Lamborghini and Jeep are orange, and he even has an orange bicycle. “Orange is my mom’s favorite color,” he says. “It’s just a good vibe.”

Home is where the heart is

Jacquees’ upcoming debut album, 4275, due this fall, is named after his childhood address: 4275 Wesley Hall Drive in Decatur, Ga. That neighborhood led him to his first talent show and a middle-school tour in his early teens. Ten years and 10 mixtapes later, Jacquees says that 4275 “is what made me a man -- it’s where I grew up with my sisters and my mom. I feel like I made history over here.” 

This article originally appeared in the Oct. 7 issue of Billboard.