Inside Becky G's Career Revival - And Why She's Staying on Dr. Luke's Label

Chris Baldwin
Becky G

Three years ago, Becky G looked like a safe bet to become a Latin-pop crossover star: The Mexican-American singer, born Rebbeca Gomez, scored hits like “Shower” and the Pitbull-assisted “Can’t Get Enough” in 2014, and was opening for Katy Perry before her 18th birthday. Yet her follow-up singles stalled during the next two years, and a debut album on her label, Kemosabe/RCA Records, never materialized. At 20, Becky was already searching for ­reinvention. “I needed to be inspired again, and do something I had never done before.”

That inspiration came from two ­projects: the Power Rangers big-screen reboot, in which Becky made her feature-film debut as Trini the Yellow Ranger, and a forthcoming Spanish-language album she recorded on her weekends off from filming. New single “Todo Cambio” has reached No. 33 on Billboard’s Hot Latin Songs list since its March release and recently received a remix featuring CNCO.

The Inglewood, Calif., native describes playing the ass-kicking, openly gay Yellow Ranger as “a new adventure” after her TV guest-star roles, and says her ­musical heroes compelled her to try a non-English project. “Looking at artists like Selena Quintanilla and Jennifer Lopez, who dabbled in both ­[languages], I realized I want to have one foot in each world.” Becky’s new music also tackles more adult themes: In the video for “Sola,” which she co-directed, she smashes up her bedroom and stages her own death to get out of a toxic relationship. “I want women to relate to my music,” says Becky, “and at some point in every girl’s life, they go through something that’s not necessarily ­abusive but worth shining a light upon.”

Becky recently wrapped ­filming Oliver Daly’s independent sci-fi/action film Miles, but after ­promoting Power Rangers (which has grossed $75 million ­domestically since March 24), her focus is squarely on music. Her album has yet to receive a release date but will be issued through Kemosabe, the Sony imprint of Lukasz “Dr. Luke” Gottwald. The producer ­discovered Becky in 2011, and she expects her relationship with Kemosabe to continue, in spite of Dr. Luke’s ongoing legal battle with Kesha.

“I’m all for people who believe in me,” says Becky. “To have had someone from the very beginning be 100 percent Team Becky is important. I’m very thankful.”

This article originally appeared in the April 29 issue of Billboard.


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