Here's What the Super Bowl Bump Looks Like for Lady Gaga, Imagine Dragons, Woody Guthrie & More

Jeff Kravitz/FilmMagic
Lady Gaga performs onstage during the Pepsi Zero Sugar Super Bowl LI Halftime Show at NRG Stadium on Feb. 5, 2017 in Houston. 

The New England Patriots weren’t the only comeback kids at the Super Bowl on Feb. 5. On the back of Lady Gaga’s gymnastic halftime performance, her latest album Joanne, which was languishing at No. 66 on the Billboard 200, looks set to vault back into the top five on the Feb. 25 chart (according to industry prognosticators) and possibly as high as No. 2, leading a surge for its song “Million Reasons” and several releases from her catalog. 

The Super Bowl was a boon for virtually every track that managed to get a play sources say Fox charged between $5 million and $5.5 million per 30-second spot with even Woody Guthrie (whose “This Land Is Your Land” Gaga performed at the top of her performance) getting more attention than he has in years.

This article originally appeared in the Feb. 18 issue of Billboard.



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