For years, stylists have stocked their red-carpet prop kits with things like gel insoles to help ease the pain of 8-inch stilettos. But when Karla Welch, the stylist for stars like Justin Bieber and Olivia Wilde, was getting clientele ready for the Golden Globes in Jan., she whipped out something a little more new age and a lot more effective: cream infused with CBD, a nonpsychoactive cannabinoid. “It is the absolute CURE for aching feet on the red carpet,” she wrote on Instagram of the product by Lord Jones. “Don’t worry, your feet won’t get high.”
As the legality of marijuana experiences a major shift, the prevalence of CBD- and THC-infused products is becoming more mainstream for the beauty and therapeutics industries. “I am a huge fan of cannabis-based products,” says Jessa Blades, a makeup artist who founded Blades Natural Beauty in 2008. Having worked with a litany of celebrities during the past 15 years, including Demi Lovato and LL Cool J, she notes: “So much of what people are experiencing on their skin are issues that at the root are related to stress, lack of sleep, inflammation and pain.” CBD and THC, she explains, “target these symptoms and get the body back into a place where it can heal itself.”
