Magazine Feature

A Day In the Life of a Wake & Bake Music Exec

This 30-year-old male, West Coast-based major-label vice president gets through artist meetings, conference calls and project planning with vape pen in hand -- and the occasional “post-lunch toke.” Illustrations by Anton Emdin.

6:30 a.m. -- Wake up and check my phone. I want to get ahead of the industry on the East Coast and in the United Kingdom, and I have to see what the day ahead looks like before I commit to smoking.

7:00 a.m. -- Light a blunt that I rolled the night before. My preference is an OG strain rolled with Dutch’s or Swisher’s [blunt wraps]. If it’s not too crazy, I can smoke and chill for a half hour or hour, but sometimes I have to just smoke and get moving.

Anton Emdin

8:00 a.m. -- Shower and get dressed.

8:45 a.m. -- Head to work, making calls on the way. I generally don’t smoke in the car because I’m still high, and I don't want to get too stoned -- I have to actually work.

Anton Emdin

10:00 a.m. – 12:30 p.m. -- Arrive at the office. The morning usually involves company meetings, artist updates and conference calls.

12:55 p.m. -- Walking to a lunch meeting, I might take two or three hits off the [vape] pen, depending on who the meal is with. I usually have Trainwreck, Sour Diesel or King Louis [strains] loaded. The pen is good because it doesn’t smell -- you truly could smoke anywhere. It’s discreet and allows you to get that little bit you need but still be professional and not come in stinking like a rapper.

3:30 p.m. -- A post-lunch toke is not uncommon. It’s sort of like having a drink at a meal -- though I think drinking is actually worse because you get loose. Weed levels you out and keeps you straight-thinking. You’re smart. You can do business.

Anton Emdin

4:20 p.m. -- In the morning I’m handling all the incoming from the East Coast and overseas, but the afternoon is when I really think about projects, imagine different campaigns, listen to music and be creative. Afternoons on the West Coast are a little slower, so if I’m putting on headphones, I might hit the pen.

Anton Emdin

5:30 p.m. -- Artists like to stop by the office in the late afternoons, but I’m generally not one to smoke with an act, even if I know they’re into weed. At work, I have to keep it on the DL. I’m not broadcasting it.

7:00 p.m. – 10 p.m. -- If I have a work night ahead of me, I’ll smoke the pen before dinner. Then, if there’s a show, I’ll smoke it at the concert as an alternative to drinking. I’ll share it with others, because weed is a communal thing -- it brings people together. If it’s a chill night, I’ll head home, wind down, make dinner and smoke a bit.

Anton Emdin

11:00 p.m. -- Roll a blunt for the next morning. Some people drink coffee to get energy or take pills to balance them. Weed just chills me out and keeps me creative and always thinking and producing.

Anton Emdin

This originally appeared in the Jan. 28 issue of Billboard.