Magazine Feature

How Ludacris Is Giving Back to Atlanta

Ludacris atlanta basketball game, philanthropy, 2015
Donna Permell/Prime Photos

Ludacris at a celebrity basketball game during his 10th Annual LudaDay Weekend in Atlanta in 2015.

It’s Labor Day weekend eve at Bowlmor Lanes in suburban Atlanta, and sitting together in Lane 28 are ATL kings Ludacris and Usher. For 10 years, the two artists, along with their A-list pals, have met up to bowl with fans as part of LudaDay Weekend, a multiday, citywide fundraiser that benefits the Ludacris Foundation. The nonprofit, founded by the rapper and his mother, Roberta Shields, in 2001, was established to inspire young people to live their dreams by promoting leadership, education and healthy lifestyles. In 2015 alone, the organization has raised $250,000. “Each year it feels like a homecoming,” Ludacris, 38, told Billboard. “This has always been about helping the community and the next generation of kids coming up.” 

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Click here and on the image below as the star shares stories from his celeb-filled 10th annual weekend charity festival.

Donna Permell/Prime Photos
Ludacris with the players after the celebrity basketball game during the 10th Annual LudaDay Weekend in Atlanta in 2015.

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Follow Ludacris’ good deeds and learn how to help on Instagram (@ludacrisfdtn) and at

Listen to Ludacris, The Weeknd, and more artists featured in the latest issue of Billboard below.

This article originally appeared in the Oct. 24 issue of Billboard.