Lifestyle

Post Malone Talks Teaming Up With Jägermeister to Help Artists & Venues Impacted by COVID-19

Post Malone
Adam DeGross*

Post Malone

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Post Malone and Mast-Jägermeister teamed up to premiere a short film this week, titled Night Lights, a Zachary Heinzerling-directed tribute to the local businesses and communities impacted by the COVID-19 pandemic.

The film is released in support of Jägermeister’s global #SaveTheNight campaign, which aims to bring the "life" back to nightlife.

"It’s exciting to have a partner who wants to do fun s--t," Post Malone told Billboard of the collaboration. "We made great commercial that felt like a movie, we’re getting funds to creatives and independent venues and really just doing what we can to keep everyone working."

"This program is an opportunity to give back to the industry that was there for me from the beginning," he added.

The limited edition #SaveTheNight bottles will be available for purchase in select stores worldwide in Fall 2021. A portion of the proceeds from US sales will go to the National Independent Venue Association, and a portion of proceeds from global sales will go directly back to artists via Jägermeister’s Meister Fund.

The special new bottle changes color when frozen and visually represents music lovers and supporters everywhere.

“We are excited to collaborate with Post Malone to uplift the nightlife communities near to his heart, and to launch a product that directly benefits those communities,” said Chris Peddy, chief marketing officer of Mast-Jägermeister US, in a press statement. “Every purchase of the #SAVETHENIGHT Limited Edition bottle is an active investment in nightlife and brings independent venues one step closer to switching the lights on again.”

If you're looking to enjoy a bottle of Jägermeister right now, order with one-hour delivery via Drizly here. And speaking of nightlife, Post Malone will be headlining his Posty Fest music festival on Halloween weekend in Arlington, Texas. There are still tickets available on VividSeats here.