“We wanted to do something that felt authentically rooted in the Grateful Dead’s incredibly rich and unique history, so we dug deep into some of their more nuanced graphics and storytelling,” Karyn Hillman, LS&Co.’s chief product officer said in a statement to Variety. “It’s a deep dive into Grateful Dead’s storied narrative and devoted fan base, only remixed through a contemporary lens.”
The drop is the latest in a string of officially licensed Grateful Dead items available online. Another popular seller has been a Terrapin Station licensed bobblehead, available now on Amazon. Only 1,977 bobbleheads are being made worldwide to represent the year the album was released, and each item is individually numbered.
Other Grateful Dead collaborations in recent months include a set of boho-style surf blankets, a phone case collection with Casely and a Grateful Dead Igloo cooler set -- perfect for summer.
Get on the bus and shop the Grateful Dead and Levi's collaboration here.