1. New Balance
Stars like Jaden Smith are fans of the retro styling of New Balance sneakers. Right now, Amazon's New Balance Prime Day sale has shoes up to 30% off online. Men's shoes start at just $25, while women's footwear, like the best-selling Fresh Foam Roav, start at just $40.
Amazon is an official New Balance retailer online, so all of these Prime Day sneaker deals are legitimate. The shoes and apparel are also eligible for Amazon's Prime Wardrobe program, which lets you try on everything with free returns and exchanges for up to seven days. See all the New Balance Prime Day deals here.
Artists like Pharrell have long collaborated with Adidas, citing the athletic brand's long-time legacy in sports, and their commitment to fresh, innovative style. Amazon's Prime Day sneaker sale has Adidas shoes from $18, plus a ton of clothing, gear, bags and accessories marked down as well. Adidas golf shoes are part of a Prime Day sale, with this top-rated pair starting at just $39. Even the iconic Adidas tracksuits are on sale, starting at just $39. See all the Adidas Prime Day deals here.
Nike is no stranger to Prime Day and this year, the brand is offering deals on sneakers, slides, workout gear, bags and more. We spotted shoes starting at $35 and fitness gear from $15. Sizes and styles available for men, women and kids. Looking for grail-worthy kicks? Amazon Prime Day is a great time to score those hard-to-find, collectible sneakers, like the Nike Vapormax "Off White." Yes, Amazon has those on sale too. See all the Nike Prime day deals here.
Puma's Prime Day sale includes select styles from the brand's collaborations with Cara Delevingne and Lauren London, plus styles seen on artists like The Weeknd, Dua Lipa and Selena Gomez. Women's tops start at $12, and shoes start at $30, while men's sneakers start at just $26. See all the Puma Prime Day deals here.
5. Under Armour
Under Armour's Prime Day sale has tops, pants, shoes, bags and accessories for up to 30% off. The Prime Day sale includes Under Armour golf accessories and apparel, plus cross-training and fitness gear, sneakers and more. See all the Under Armour Prime day deals here.
In addition to Amazon's Prime Day sneaker deals, there are also a ton of Prime Day fashion deals available online. We spotted discounts on name brand watches, summer apparel, suits and more here.