Here Are 8 Musician-Backed Tequila Brands for Cinco de Mayo

Justin Timberlake
Michael Loccisano/Getty Images for M2M

Justin Timberlake attends the CMA After Party at Citizen hosted by Justin Timberlake and Sauza 901 Tequila on Nov. 4, 2015 in Nashville.

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Cinco de Mayo is officially upon us, and the fifth of May celebrates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War.

While the holiday is generally not observed in Mexico, through marketing tactics, it has become an American day for drinking tequila. In that case, a number of celebrities have launched their own brands to make Cinco de Mayo one to surely enjoy.

Just in time for the festivities, we've compiled a list of musician-backed tequila brands. See them below.

Deleón Tequila - Sean Diddy Combs

Diddy and spirits company Diageo purchased the tequila brand in 2014. Deleón offers a variety of tequilas made from 100% Highland Blue Weber agave from the Los Altos region of Jalisco.

"Hand-selected at harvest for high quality and peak ripeness, our plants yield the sweetest piñas, giving the tequila its abundant character and balance," the website reads. "Slow roasting of the agave in traditional brick and clay ovens, combined with slow fermentation, under the precise guidance of our master distiller contribute enriched depth and complexity to the agave’s natural sweetness, creating a remarkably nuanced character."

Order Deleón at Total Wine & More here.

Sauza 901 - Justin Timberlake

Originally launched in 2009, the JT-backed 901 Tequila was scooped up by Sauza and rebranded in 2014 as Sauza 901. The smooth, triple-distilled drink was inspired by Timberlake's road trip to Jalisco, Mexico and the name was chosen to reflect 9:01 p.m., when day transitions into night.

Order it with one-hour delivery on Drizly here.

Villa One - Nick Jonas

Nick Jonas, John Varvatos and Stoli teamed up to create Villa One in 2019. The website boasts tequila with a "unique combination of agave flavors combines herbaceous, earthy Lowland notes with the sweeter, fruity notes of Highland agave, resulting in a distinct, rounded profile."

Order the silver and reposado varieties via Drizly here.

Dos Primos - Thomas Rhett

Dos Primos, which means "Two Cousins," was fittingly launched by the country superstar and his cousin Jeff Worn to "create a tequila that blended Mexican tradition with southern sensibility."

"My wife and I love to enjoy tequila together, and I'm excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip or at tailgate or concert," Rhett said in a press statement. "Dos Primos is about unwinding and enjoying the people and things that really matter in life."

Shop it here.

Santo - Sammy Hagar & Guy Fieri

Hagar and celebrity chef Fieri teamed up with Juan Eduardo Nuñez, a third-generation distiller from distillery El Viejito in Jalisco for Santo, which offers "a sinfully smooth old world style tequila blanco, an oak-aged reposado, and the world’s first mezquila."

Order the Santo Blanco via Total Wine & More here, and the mezquila (a blend of mezcal and tequila) with one-hour delivery on Drizly here.

Casa Noble Tequila - Carlos Santana

Carlos Santana joined Casa Noble Tequila as a part owner in the brand and a member of its board of directors in 2011. Santana was born in Jalisco, so it was a perfect fit for the guitar legend.

The company handcrafts organic tequilas in crystal, reposado and añejo styles. Order it on Drizly here.

JAJA Tequila - The Chainsmokers

The Chainsmokers' Alex Pall and Drew Taggart joined the JAJA team after the company was founded by Maurice Tebele and social media influencer Elliot Tebele in 2018. The heritage facility, which produces blanco, reposado and añejo small batch tequilas, is led by a group of longtime distillers who focus on quality as well as sustainability.

Order it here.

Teremana - Dwayne Johnson

The Rock launched his tequila brand at the beginning of the pandemic in 2020, but ended up selling more than 300,000 nine-liter cases in just nine months.

Teremana, which means "spirit of the Earth," takes the leftover agave fibers from production and "turns them into natural compost that is used as an organic fertilizer for the agave fields."

Order the blanco and reposado tequilas here.