"We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community," said ITZY in a press statement. "It's a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us."
"I have been watching ITZY's inspiring rise and was drawn to how dynamic they are both as a group and individuals," said Trisha Ayyagari, global brand president of Maybelline New York. "ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!"
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