LiveXLive Media announced on Monday (Mar. 8) that auditions have begun for Self Made, a new online talent competition.
To enter, the livestream and on-demand service is looking for artists or bands to submit videos performing an original song on TikTok or Instagram with the hashtag #IAmSelfMade. Unlike the typical talent competitions, Self Made's winner will be entirely decided on by social media engagement, not a panel of judges.
Eight contestants will then be selected from the submissions on Mar. 17, before the final round for the grand prize winner and three runners-up begins on Mar. 25. The first-round grand prize winner will receive an “A&R starter pack” worth $100,000 to launch their professional career, including distribution, publishing and a record deal -- plus exclusive merch around the artist and the artist's shows. The distribution deal will promote the winner’s music through LiveXLive’s flywheel, including digital radio, VOD, podcasting and live streaming.