"Makeup is an art and art is about happy accidents, not any one ideal of perfection," Halsey says of her new cosmetics collection.
It's about time Halsey taught us a makeup trick or two, and now she's giving fans the necessary tools with her new about-face makeup line.
Her multi-dimensional cosmetics collection boasts a "Make-u(p) without rules" tagline and has a "very '90s-heavy, very Myspace scene queen, very emo revival" aesthetic, according to her interview with Byrdie. The Manic artist's makeup colors outside the lines in the most pigmented of shades to highlight bold individualism and experimentation of one's face like it's a canvas that you can paint over and over again. "About-face" also stands for the initials of her real name, Ashley Frangipane, or could be interpreted as "as f---" when shortened.
"Makeup is an art and art is about happy accidents, not any one ideal of perfection," Halsey said in a statement. "I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun."