Lifestyle

A$AP Rocky, Iggy Pop & Tyler, the Creator Live the 'Life of a Rockstar' in New Gucci Tailoring Campaign

A$AP Rocky, Iggy Pop and Tyler, The Creato
Courtesy of Gucci

A$AP Rocky, Iggy Pop and Tyler, The Creator in the New Gucci Tailoring Campaign

Gucci's newest menswear collection is an ode to the archetypical rockstar, and who better to portray the ultimate life of zest than A$AP Rocky, Iggy Pop and Tyler, the Creator?

The trio are the faces of the Italian House's latest collection, spearheaded by Gucci’s Creative Director Alessandro Michele. In the Harmony Korine-directed campaign clip shared on Tuesday (Sept. 29), Iggy lounges in a luxurious, 70s-style Los Angeles mansion in a sleek leopard print suit. Soon enough, A$AP and Tyler roll up looking equally as bold-yet-chic. The group then delves into an afternoon of fun, busting a move around the home as exotic parrots come and sit on their shoulders.

“Male elegance can be unpredictable and strange,” Michele told Forbes was the idea behind the campaign, which was shot pre-COVID in February.

“The result is a group campaign with three men who I believe had fun too,” he continued. “There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”

Watch the retro life of a rockstar unfold in the clip below.

CREDITS

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator

VIDEO MUSIC

“Supernature”
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing
Courtesy of Malligator Préférence under license from Because Music