“Male elegance can be unpredictable and strange,” Michele told Forbes was the idea behind the campaign, which was shot pre-COVID in February.
“The result is a group campaign with three men who I believe had fun too,” he continued. “There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”
Watch the retro life of a rockstar unfold in the clip below.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing
Courtesy of Malligator Préférence under license from Because Music