Nelson: I saw that GCDS dress on the runway and thought it was f--king cool. Doja came from that male-heavy, Blink-182 skateboarding world. [Editor’s Note: “Bottom Bitch” samples Blink-182's "What's My Age Again?”] My era of that music was Avril [Lavigne] and that female angst punk-pop music. So I see things like that spiderweb dress and I want to take it away from that tomboy element and do something that felt a little sexier.
Doja Cat: There's the skater look [in the video] with the Dickies in the skate park. Do you want to tell her what happened?
Nelson: Dickies originally gave me logo clearance and they're a very church-going, Trump-supporting, Texas-based company. They thought Doja was too sexy for their brand. I said, "You literally approved your logo with me. I made a custom outfit." Because if you approve your logo, I don't have to tell you what I'm doing -- like Nicki Minaj and the Fendi print. I didn't tell [the Italian fashion house] about that. They were pissed, but now look -- she's got a collaboration with them.
But Dickies took that away from me, so I wanted to take a jab at them. So the night before, I colored out the "-IES" and colored in where the horseshoe is. Her whole entire outfit just said "d--k." You can't see it, but I asked legal what we can get away with. They said if we changed the logo at least 50 percent, then it's fine.
Doja makes so many sexual innuendos here and there in her music. There's a quirkiness that's very intelligent behind what she does, so it's nice to do little tricks ... d--ks. [laughs]
Doja Cat: And these kind of things just happen! We didn't know. Those looks are things I would wear again in my everyday life.
Billboard reached out to Dickies for a comment and received the following: "Dickies did initially speak to Brett when he reached out to use the logo, but Brett’s team never provided a clear letter of intent to use the logo, as requested by Dickies. There were no further conversations after that. Dickies respects Doja Cat’s artistry, and is happy she is also a fan of the brand and wishes her much success."
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