Since the start of her career, Selena Gomez has preached about the importance of embracing your individuality. She hopes to continue that message with the launch of her new beauty brand, Rare Beauty.
In an Instagram video on Tuesday (Feb. 4) announcing the exciting upcoming project, Gomez is seen trying on different lipstick, eyeshadow and blush swatches, as well as makeup sponges.
"Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me," the star is heard saying in the clip.