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Popeyes Launches Its Own Clothing Line After Frenzy Over Beyonce's Ivy Park X Adidas Color Scheme

Beyonce
Kevin Mazur/Getty Images for Shawn Carter Foundation

Beyonce attends the Shawn Carter Foundation Gala at the Seminole Ballroom in the Seminole Hard Rock Hotel & Casino on Nov. 16, 2019 in Hollywood, Florida.

Beyonc√© has given a fellow Louisiana-born a pretty genius fashion idea.   

Earlier this month, the icon launched her new Ivy Park x Adidas collection, which featured a line of athleisure in maroon and yellow tones. However, the color scheme had fans going wild on social media, pointing out how similar the hues are to the uniforms worn at the fried chicken chain, Popeyes.

In response, the fast food restaurant whipped out an ultimate marketing move, creating its own clothing line featuring hooded jackets, crewneck sweaters, half-zips and polo shirts, visors, baseball caps, and more, all in that same maroon and yellow schematic. 

"Love that look? It’s our uniform. Has been for a while. And now you can buy it," the company wrote announcing the news on Twitter.

Purchase the limited-time collection here, all ranging in price from $10 to $40.


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