Rihanna's Inclusive Fenty Label Shows Signs of the Future at First-Ever U.S. Pop-Up in New York

Dimitrios Kambouris/Getty Images for Fenty
Rihanna attends the FENTY x Webster Pop-up Cocktail at The Webster on June 18, 2019 in New York City. 

The music world may miss Rihanna, but she’s a woman who wears many hats, and the Fenty hat she’s wearing right now looks pretty damn good on her (and it’s for sale).   

On Tuesday (June 18), Rihanna’s Fenty label launched its first-ever U.S. pop-up, in New York. It covers two floors of The Webster with just about everything you’d imagine RiRi wearing: strappy snakeskin heels, oversize denim, brightly colored bodycon dresses, the glitziest jewelry and flourescent sunglasses that simply must be from the year 3020. There’s even a line of graphic T-shirts, with some paying homage to Rihanna’s home country of Barbados. Tropical decoration was displayed in between items and set against a minimalist wall lined with plain white blinds.

There are two great things about this line, which is a combination of release one from last month and release two, out Wednesday. The first great thing is its functionality. Yes, this is a high-end brand that fashionistas can wear to go out and tag in Insta photos, but it’s also made to actually be worn in everyday life. There are comfortable-looking baggy white tops, fanny pack/blazer combos and cozy brown parkas that still manage to hug the waist. Some heels are high, some aren’t. There’s a handful of work-appropriate button-downs too.

The other great thing is how progressive this line is. The fashions are pretty modest for the most part -- and it works. It also manages to celebrate every body type with various mannequin sizes displayed across the floors. When walking through the shop along with other real-life women of various sizes, there was this sense of zen, like it was clear that everyone felt comfortable with themselves. Maybe it’s because Fenty’s inclusive energy was rubbing off on us, or maybe it’s because we didn’t feel weird standing next to physically unattainable mannequins.

It was recently declared that Rihanna is the world's richest female musician, and it makes complete sense. Fenty and its beauty and lingerie lines led her to build an even bigger empire than before, and bringing them to French luxury house LVMH definitely helped. But she's not just business-savvy; she's also fashion-savvy and people-savvy. She knows what women want. That's why Fenty includes sizes up to 14. That's why Fenty Beauty offers 50 different shades of concealer. And that's why Savage x Fenty includes models of all shapes and sizes.

This is what we will be seeing more of. The newly launched pop-up just solidified the fact that when we look at Fenty, we’re looking at the future.


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