Rihanna Announces Lingerie Line With a Set of Seductive Instagram Posts

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Rihanna attends Sephora loves Fenty Beauty by Rihanna launch event on April 5, 2018 in Milan, Italy.

Rihanna -- the queen of effortless, sensual style -- is adding yet another notch to her creative belt by announcing her newest venture into lingerie. The artist’s upcoming lingerie line is called Savage X Fenty and she teased it on Instagram with a few seductive videos.

Rihanna first shared a tantalizing close-up bust shot on April 17 with the caption "didn’t they tell u?" -- an allusion to the lyrics of "Needed Me," in which she refers to herself as a savage. A couple days later, she took to IG to provide more context of the first photo, appearing in a low-res video that shows her in a pale pink bra through a peekaboo photo filter.

 

didn’t they tell u?

A post shared by badgalriri (@badgalriri) on

 

X.

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On Friday, fans got the full story after an Instagram account for Savage X Fenty emerged. The 30-year-old entrepreneur posted a video of multiple models in an assortment of pink lingerie and shared that the line was coming soon.

 

Behind tha X. Keep up on SAVAGEX.com!

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While no release date for Savage X Fenty has been revealed yet, the announcement prompted fans to sign up for more information through an official website. Rihanna's latest foray into fashion comes just weeks after the star added skincare to her cosmetics line, Fenty Beauty.