Rihanna Announces Joint FentyxPuma Drop For The Spring
Rihanna continues to be the queen of any and everything. The singer, philanthropist and fashion mogul took to Twitter on Wednesday (Feb.28) to announce she’ll be merging her biggest side projects, dropping both new Fenty Beauty products, as well as a new Puma capsule collection, on the same day.
Her upcoming FENTYxPUMA collection is set to drop March 15, and will be a continuation of her design partnership with Puma -- the sportswear-turned-streetwear brand -- as well as an assumed new set of makeup products from the Fenty side of things.
This fall, RiRi debuted a motocross inspired line with Puma at New York Fashion Week, and it seems she’s continuing with those aesthetics in mind. The models in the SS18 photos, including Slick Woods, don full orange tracksuits with peeking checkered and mesh elements as a dirt bike flies by overhead.
As for Fenty, the beauty line is set to outsell Kylie Jenner’s booming makeup business, which itself is expected to be a billion dollar enterprise in the next five years. Take a look at the sneak peek of the FENTYxPUMA line below.