Dua Lipa Is the New Face of Adidas

Dua Lipa
Markus Pritzi

Dua Lipa

The enemy of exes all over the world, Dua Lipa, is now featured in a new Adidas campaign, which launched Thursday (Jan. 25). 

The “New Rules” singer is shown stomping through a brightly-colored room decked out in the brand’s signature three-striped athletic wear. She Tweeted a video with the caption "Follow me to 1st place." Watch the preview below. 


Follow me to 1st place. #ORIGINALis @adidasOriginals ----

A post shared by DUA LIPA (@dualipa) on

This news comes after Saturday Night Live announced that Lipa will be making her debut performance on the show in the upcoming Feb. 3rd episode, and after Dua's breakout hit "New Rules" hit the top 10 on the Billboard Hot 100 for the first time, currently residing at No. 8.