Coronavirus

Selena Gomez Channels Her Inner Ballerina in Puma's New En Pointe Campaign: See Pics

Selena Gomez, 2017
Emma McIntyre/AMA2017/Getty Images for dcp

Selena Gomez attends the 2017 American Music Awards at Microsoft Theater on Nov. 19, 2017 in Los Angeles. 

Selena Gomez's latest Puma shoot is En Pointe.

The sportswear brand unveiled its latest collection Thursday (Jan. 18), which stars the "Wolves" singer in ballerina-inspired garb cleverly titled the En Pointe collection. The Selena-starring ads mark Gomez's second appearance for Puma since the singer partnered with the brand in September.

The campaign -- which is also in connection with the New York City Ballet -- is presented in a series of wispy photos and videos that see a relaxed, fiery-eyed Gomez, lounging in a faintly colored penthouse suite. In one of the photos, Gomez is lying on a deep red couch, donning a pair of nude-colored tights, draped in the En Pointe line and topped off with a pair of faint pink sneakers.

The athleisure collection features a group of new satin sneakers, available in white, pink and black. The shoes are highlighted by a sleek silhouette and a shiny satin finish. Also included are an array of training leggings, tights, and lavish work out gear.

The En Pointe collection is available now, check it out here.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.