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Lifestyle

Prepare to Rock the Pantone 2018 Color of the Year With These Picks: Gift Guide

By Yasmine Gray
12/13/2017
By Yasmine Gray
12/13/2017
Pantone Ultra Violet
Courtesy of Pantone

Pantone Ultra Violet

The verdict is in for 2018 and the future is looking mighty purple -- Ultra Violet, to be exact. Pantone revealed its annual Color of the Year on Thursday (Dec. 7) with the royal and mysterious hue taking the cake.

“A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future,” the brand captions its reveal photo on Instagram. “Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands,” another post adds.

Artists Mentioned

Beyoncé

Dr. Dre

Drake

Rihanna

For the first time ever, Pantone has also released limited-edition fashion, home and interiors color guides, along with merch reflecting the spotlighted color online.

To prepare for the new year’s trend before everyone else, check out Billboard Style’s Ultra Violet gift guide below and grab something for every personality type on your holiday shopping list.

For the beauty buff:

Courtesy of Sephora
BITE Beauty Multistick in Nectar

BITE Beauty Multistick in Nectar, $24. Available at Sephora.

For the relaxation expert:

Courtesy of Urban Outfitters
Boho Glass Candle

Boho Glass Candle in Salt Plains, $28. Available at Urban Outfitters.

For the hoodie junkie:

Courtesy of Urban Outfitters
Champion Reverse Weave Hoodie Sweatshirt

Champion Reverse Weave Hoodie Sweatshirt in Purple, $68. Available at Urban Outfitters.

For the music lover:

Courtesy of Beats by Dr. Dre 
Beats by Dr. Dre Solo 3 Wireless Headphones

Beats by Dr. Dre Solo 3 Wireless Headphones in Ultra Violet, $300. Available at Target.

For the health-conscious:

Courtesy of SIX:02
 S’Well Water Bottle

S’well Water Bottle in Ultra Violet, $42. Available at SIX:02.

For the sporty chic:

Courtesy of SIX:02
Nike Air Max Sequent 2 in Purple Earth

Nike Air Max Sequent 2 in Purple Earth, $100. Available at SIX:02.

For the tech-obsessed:

Courtesy of Apple
iPhone X Silicon Case in Ultra Violet

iPhone X Silicone Case in Ultra Violet, $39. Available at Apple.

For the beanie collector:

Courtesy of SIX:02
Nike Futura Logo Beanie

Nike Futura Logo Beanie in Night Purple, $32. Available at SIX:02.

For the vintage enthusiast:

Courtesy of Urban Outfitters
Fujifilm X UO Instax Mini 70 Instant Camera

Fujifilm X UO Instax Mini 70 Instant Camera in Purple, $75. Available at Urban Outfitters.

By Yasmine Gray
12/13/2017

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