The verdict is in for 2018 and the future is looking mighty purple -- Ultra Violet, to be exact. Pantone revealed its annual Color of the Year on Thursday (Dec. 7) with the royal and mysterious hue taking the cake.
“A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future,” the brand captions its reveal photo on Instagram. “Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands,” another post adds.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ------ A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet