The global launch of DWT for UO hits stores Friday.
Urban Outfitters and Ariana Grande have collaborated on a UO-exclusive capsule collection in celebration of the 24-year-old’s Dangerous Woman Tour and album. Brian Nicholson, one of her choreographers, was instrumental to the design process, while Grande oversaw the entirety of the project.
Produced in partnership with merchandise and brand management company Bravado, the tees, hoodies, jackets, hat and sweatpants feature previously unreleased photos of the “Side to Side“ singer with graffiti style wording throughout and even an appearance from co-designer of the styles, Nicholson. Tour dates appear on the back of each piece.