Refinery29’s limited-time interactive attraction opens to the public on Dec. 7 in Downtown Los Angeles.
In September, Refinery29 hosted its third-annual exploratory and Instagrammable installation of culture and technology in New York City, where collaborators included Jason Wu, Planned Parenthood and musical duo Chloe x Halle. This month, the brand is bringing the sensory experience to the opposite side of the country, expanding its imaginative celebration of diverse creativity.
Debuting in Downtown Los Angeles on Dec. 7-10 and Dec. 14-17, 29Rooms will host spaces in partnership with Demi Lovato and Janelle Monáe. This year’s theme, Turn It Into Art, is “one-part fun house, one-part museum,” Refinery29 co-founder and executive creative director Piera Gelardi tells The Hollywood Reporter.
In Lovato’s “Power Parlor,” guests are offered faux air-brushed tattoos of some of the outspoken “Sorry Not Sorry” singer’s most empowering body art, while Monáe’s “What’s Your Frequency” room channels her opinion on the government’s abuse of power and citizens’ lack of privacy, presenting security camera-filled walls and mannequins with TVs for heads.