When it was reported in October that Rihanna’s Fenty Beauty cosmetics line had racked in a whopping $72 million (yes, that’s right) in just one month, it was officially clear that the 29-year-old had a "win" on her hands. The products launched in September and have since caused quite a stir in all the right ways.
WWD reported that the brand’s earned media value — a marketing metric that evaluates the worth of a product in social terms — had already outpaced the earnings of other major makeup brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Cosmetics and NYX. In fact, the only two brands that beat out Fenty Beauty in that metric for the month of September are the well-established MAC and Too Faced Cosmetics.
Now, adding to its growing list of accolades, TIME has named Fenty Beauty one of the 25 best inventions of 2017. "I'm honored and I have to send love to everyone who's supported this brand in the 2 months that we've been here! Glory to the Most High," the "Wild Thoughts" songstress tweeted upon receiving the news. The cosmetic products join other honorees of the year such as the Nike Pro Hijab, $1000 iPhone X and Tesla Model 3 electric automobile.