Latin Music Week

Selena Gomez Debuts 'Phenom' Sneaker Collaboration With Puma

This is the singer's first release with the sportswear brand as collaborator and creative director.

In September, Selena Gomez was named Puma’s newest celebrity designer, taking on a role similar to Rihanna’s with the sportswear brand as collaborator and creative director.

On Monday (Nov. 20), Puma showcased images from its first collaborative campaign with the "Wolves" songstress on Instagram. The photos reveal Gomez posing for shots in an elevator and vintage car wearing the lightweight Phenom sneaker, grey shorts, a branded velour unitard and black velour jacket worn trendily off-the-shoulders.

The trainers (billed as “fashionable, functional and fearless”) boast all black, pink or olive green colorways with accent pink Puma symbols across the top and back, an ankle-supporting high top, mesh inserts and the brand’s signature mid-foot strap.

The 25-year-old Gomez is one of many celebrities paired with the footwear powerhouse, joining fellow collaborators The Weeknd, Jay-Z, Big Sean, Kylie Jenner and Yo Gotti.

The Phenom is available now online and retails for $90.

 

A triple threat and -- AF. @selenagomez in Phenom, our most savage trainer yet. #DoYou

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Phenom: Made for your most savage life. @selenagomez #PUMAWomen #DoYou

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