Victoria Beckham Joins Reebok as Lead Designer, Will Release a Joint Collection in 2018
At this point, Victoria Beckham is no newcomer to fashion design. She debuted a collaboration with Target just this year and has her very own line, Victoria Beckham by Victoria Beckham, which recently showed a new collection at New York Fashion Week. Now she’s taking her talents to Reebok and joining the sportswear brand as lead designer.
“I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades,” Beckham said in a statement. “I have long incorporated sportswear into my wardrobe, and daily life, and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
The collaboration-to-come will be featured as a part of Reebok’s Innovation Collective, which focuses on developing footwear and apparel that delivers the next generation of performance gear, bringing the runway to retail stores. The duo is slated to release the joint apparel collection in 2018.
Check out the photos the former Spice Girl shared on Instagram below.