Kim Kardashian Creates the 'Shazam of Shopping' With New App 'ScreenShop'

Willy Sanjuan/Invision/AP
Kim Kardashian West arrives at the LACMA Art + Film Gala at the Los Angeles County Museum of Art on Nov. 4, 2017 in Los Angeles. 

Online shopping is about to get a whole lot easier thanks to Kim Kardashian. The star’s new endeavor, an app called ScreenShop  is being referred to as the “Shazam of Fashion,” but instead of music is geared towards retail.

Using Kardashian’s app is easy. All you have to do is take a screenshot on your phone of a particular look--similar to LIKEtoKNOW.it on Instagram where you double tap for fashion credits sent to your email-and the app populates your account with similar, affordable items.

Brands including ASOS, TopShop, Kanye West's Yeezy, and Saks Fifth Avenue are among a few of the stores that have partnered with Kardashian to create a database of over 10 million products.

"We spent well over a year getting this all together and ready to be what it is today, which is something I've never seen before," Kardashian told BuzzFeed. "I've never seen an app where you can screenshot something and within seconds bring up a whole digital fashion store to be able to pick out from all range prices and sizes of similar things to what you're wearing."

ScreenShop is currently available to download for free in the Apple App Store.


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