Backstage Capital Invests $50,000 in Kehlani's Tech Startup 'Flora'

Bryan Steffy/WireImage
Kehlani attends the 2017 Soul Train Music Awards at the Orleans Arena on Nov. 5, 2017 in Las Vegas. 

Aside from being honored with the ‘Rule Breaker’ award at Billboard’s annual Women in Music dinner and awards ceremony in L.A. on Nov. 30, Kehlani is solidifying her girl-boss status by getting the ball rolling on her very own tech startup, Flora.

The “Distraction” songstress recently received $50,000 in funding from Backstage Capital, a venture capital firm focused on funding people of color, to go towards the startup, which aims to focus on health and wellness by providing “curated green content” for the artist’s target audience, young people ages 16-25.

The 22-year-old took to social media on Monday (Nov. 6) to make the announcement: “I’ve slightly mentioned my interest in tech, yearning to bridge the gap between my activism and career in a fresh new way and this is it. I can’t wait to share this idea, I haven’t believed in something like this in a while. Proud to say we joined forces with a woman specifically looking to support queer/POC/women, it’s more than key for our mission to have lined up than anything in the world. See you at AfroTech, and believe in your dreams, because anything is possible. #FLORA”

Since Backstage Capital’s founding in Sept. 2015, the fund has invested about $2.5 million into over 50 startups.


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